Ten years ago, digital signage was largely used to replace posters and hard copy signage. Today, through the advent of interactive high definition displays, cloud-based platforms, and networked hardware, digital signage offers a world of expanded capabilities. It’s a valuable tool for supporting both external and internal communications; improving collaboration, engagement, and alignment; and in some cases, even bettering the bottom line. In fact, 57% of communications professionals now use corporate digital signage within their organization, which is leading to 21% higher productivity.

Here’s what industry experts have to say about how, when, and where to deploy digital signage successfully across your organization so you can get plugged into its many benefits.