Mastercard, Salesforce Drive SME Digital Growth

Mastercard and Salesforce partnered to assist businesses sustain in the fierce and competitive digital market.

The development strives to grant SMEs an access to robust platforms that soothe operations, enhance customer relationships.

With the help of Mastercard’s Easy Savings worldwide small enterprise loyalty scheme, businesses can receive discounted offers to Salesforce’s CRM services.

According to Adam Alfano, Executive Vice President for Global SMB & Emerging Products at Salesforce, AI is reshaping how small businesses operate.

“We’re going to see a doubling or tripling of the number of small businesses that can do an extraordinary amount more with far fewer employees,”

he said.

Alfano emphasized that this isn’t just about technology — it’s a roadmap for empowering business owners who have traditionally been limited by resources.

Mark Barnett, Mastercard’s Global Head of Small and Medium Enterprises, noted that the partnership directly addresses the most pressing needs of small businesses: access to capital, support in digital transformation, and protection from cyber threats.

“Since 2020, we’ve helped bring 65 million small businesses into the digital economy by enabling them to make and accept payments,”

Barnett shared.

“Through partnerships like this, we can guide them further on that digital journey.”

Mastercard’s Small Business AI chatbot, introduced last year, delivers free, prompt mentorship to budding businesses, emphasizing cash flow, payment structures, risk detection, and procurement frameworks. This helps businesses focus on what they create and serve best.