Unified Microsoft Marketplace for Cloud and AI

Microsoft has unveiled a reimagined version of its Marketplace, positioning it as a cornerstone for organizations evolving into “Frontier Firms” — companies that blend human ambition with AI-driven technology to scale innovation, orchestrate work, and create value in new ways.

The tech giant envisions Frontier Firms as the next generation of industry leaders — businesses accelerating AI transformation to enhance employee experiences, reimagine customer engagement, streamline processes, and foster creativity.

The new Microsoft Marketplace aims to empower this shift by serving as a unified, trusted destination for discovering, deploying, and managing cloud solutions, AI apps, and intelligent agents.

With this launch, Microsoft has unified Azure Marketplace and Microsoft AppSource into a single platform. Available now in the U.S. and rolling out globally soon, the platform simplifies cloud and AI solution management through one consolidated experience.

The Marketplace now features tens of thousands of cloud and industry-specific solutions spanning categories such as data and analytics, productivity, collaboration, and vertical use cases.

Notably, the updated Marketplace introduces over 3,000 AI apps and agents, available directly within Microsoft products including Azure AI Foundry and Microsoft 365 Copilot.

These offerings are designed for rapid provisioning within customer environments via open standards like the Model Context Protocol (MCP). The integration allows organizations to seamlessly embed AI into their workflows, enhancing automation, decision-making, and innovation.

The revamped Marketplace also strengthens Microsoft’s partner ecosystem, offering flexibility for customers to purchase solutions through their cloud service providers (CSPs) or trusted channel partners. This structure enables businesses to buy and deploy AI solutions aligned with their governance and procurement models.

By deeply integrating Marketplace solutions into the broader Microsoft Cloud — spanning Azure, Microsoft 365, Dynamics 365, Power Platform, and Microsoft Security — the company ensures consistent innovation and control.

IT teams gain access to governance and security tools that simplify provisioning and compliance. For example, AI agents from the new Agent Store can be deployed directly within the Microsoft 365 Copilot experience, while additional integrations extend to Teams, Azure AI Foundry, and other Microsoft environments.

With this reimagined Marketplace, Microsoft continues its strategy of embedding AI across its product ecosystem, providing enterprises with the agility and intelligence needed to become true “Frontier Firms.”