Lavendel Consulting Joins Applexus to Scale AI Pricing

Applexus Technologies Inc., dealing in SAP consulting, analytics, and business AI solutions, announced the acquisition of Lavendel Consulting, an independent Pricefx consulting partner in the world.

By fusing Applexus’ SAP and AI capabilities with Lavendel’s extensive pricing knowledge, the partnership enhances Lavendel’s capacity to provide end-to-end price transformation.

By working together, the companies will assist businesses in immediately integrating intelligent, AI-driven pricing into their SAP settings, allowing for increased profitability, agility, and decision-making accuracy.

The partnership puts Lavendel in a position to scale its pricing services globally while driving innovation across strategy, implementation, and continuing support as the price optimization software market continues to grow, it is expected to reach $6 billion by 2030.

“Our ambition is to become the number one pricing transformation partner in the market.”

said Babu Prasath, CEO and Founder of Lavendel Consulting.

“Applexus’ global scale, SAP expertise, and strong presence in our key customer markets give us the platform to deliver comprehensive, AI-enabled pricing solutions to enterprises worldwide.”

Given that about 80% of Pricefx’s clients use SAP, the collaboration establishes a strong basis for providing integrated pricing and ERP optimization services to big businesses.

Applexus offers cutting-edge AI innovation through Applexus Labs and a robust worldwide presence throughout North America and Europe. With this funding, Lavendel will be able to boost cooperative research and development projects centered on pricing innovation, increase its delivery capacity, and accelerate expansion.

Lavendel and Applexus will work together to provide Pricefx-based AI-enabled pricing solutions that are completely integrated with SAP and backed by a round-the-clock worldwide delivery network, assisting businesses in turning price from a tactical function into a strategic advantage.